If you like roast beef, there is no other cut better that a prime, dry aged, medium rare cut of prime rib with a jus made from the rib bones. In my banquet chef days at the South Coast Plaza Hotel, I would cook up to 50 prime ribs at a time for large banquets. Carving was done on two meet slicers to plate up the banquet. That is a far cry from the upscale prime rib restaurants that habited the LA dining scene in the 1960s and beyond. One old guard restaurant chain that has featured prime rib is Lawry's. Standing rib roasts, so called because the were stood on end, comes to the table on a silver trolley and is carved to order table-side.
From Wikipedia,
"Lawry's The Prime Rib /ˈlaʊəriːz/ is a high-end, gourmet restaurant chain. The original location on Restaurant Row on La Cienega Boulevard in Beverly Hills, California, was founded by Lawrence L. Frank and Walter Van de Kamp and opened in 1938. It is still operated by the Frank and Van de Kamp families.
For many years, Lawry's, which can be described as a carvery, was unique among restaurants in having but a single entrée (or main course) on its menu, standing rib roast. It now serves a few additional entrées (namely vegetarian specials and lobster tails), but is still generally considered to be a roast beef restaurant. The roast beef at the restaurant is served from a large silver cart pushed from table to table, where the meat is then carved to order.
Signature dishes
Along with roasted prime ribs of beef, the restaurant is known for its Yorkshire pudding and signature 'spinning salad.' A 1953 menu from Lawry's claims that it was also 'the first to feature a green salad as an integral part of every meal.' The salad, which was introduced by the founders when the restaurant opened in 1938, is prepared table-side by a server who spins a large metal bowl of greens atop a bed of ice."
Here is a great link that has really dialed in the steps to preparing a great prime rib roast. Call be when it's ready! Prime Rib
Chef Michael Hutchings